Fairway advised Primonial REIM on the acquisition on behalf of the SCPI Primopierre of the Sensorium program from Sogeprom-Projectim and Bouygues Immobilier, who conceived the project.

The Sensorium building, located in the La Madeleine area near Lille, for which Eiffage Construction is responsible, comprises 18,000 square meters of office space, as well as 135 housing units, including 41 social rental units and adapted housing for young autistic adults (landlords: 3F NL and Logis Métropole), as well as shops, restaurants, services and additional office space.

This tertiary complex, designed by the Dehaene + Partenaire agency (landscape architect: Urbafolia), will be home to Malakoff Humanis, which has signed a lease in the future state of completion for just under 10,000 m² by 2025.